Santini Unico

Different video production team approached us with the task of creating an animated promo to unveil the new bib shorts for road cycling.

The goal was to generate buzz around the new product, expand Santini’s audience, and introduce their current followers to a refreshed style. We accepted the challenge and worked to craft a visually striking and engaging promo that would grab people's attention right away.
The video is designed for online promotion.

Team:

Production: DIFFERENT.
Direction | Design | Animation: Vincentiu Solomon, Michele Resenterra

Client: Santini