Salewa Wildfire Edge Mid - product showcase

I am thrilled to have the opportunity to share this piece with you.

The Salewa brand represents a community of adventurous and innovative individuals who enjoy discovering new locations and spending time outdoors.

This project is a passion project of mine that aims to highlight and expand upon my creative abilities, and it is also a way for me to express my gratitude for the ways in which Salewa's products encourage people to lead more active and engaged lives.

Collaborators:

Direction | Design | Animation - Vincentiu Solomon
Photographs used in photogrammetry - Klaus Peterlin I Photographer
Sound Design - The Soundery

This project took about three weeks to complete from start to finish working in between client projects.

The most enjoyable part of the process was coming up with a creative concept and developing a short story that could be conveyed effectively in a brief amount of time.
Challenges like this are always welcomed, as they help us to grow and improve our skills.

For the most nerdy out there..

In this project, we employed a combination of photogrammetry, hard surface modeling, UV mapping, and procedural materials to achieve the desired result.

The tools used included Cinema 4D, Redshift, Substance Painter and Photoshop.

On average, each frame took about two minutes to render at 2K resolution.